I worked as a freelance creative at Rankin’s agency, The Full Service. While there I helped to devise the video narrative for the Every Mind Matters campaign for the NHS.
The campaign, which was voiced in part by Princes William and Harry as well as Kate Middleton and Meghan Markle, was the first ad in history to be televised simultaneously across ITV, Channel 4 and Sky Channels and was watched by over 10 million people.
The film was shot by the esteemed photographer, Rankin, and was written by screenwriter and producer Richard Curtis.