I worked with the renowned footwear and accessories retailer Kurt Geiger, developing and managing the creative content strategy for their SS19, AW19 and SS20 campaigns and directing their talent interview videos for the AW19.
I planned and wrote the content for all of Kurt Geiger’s communications; including devising the creative concepts and the trend focus, from storefront, to marketing emails and across all of their social channels.
I directed and edit produced the talent interviews for the AW19 campaign featuring Jamal Edwards MBE, Emeli Sande, Johnny Borrell and Marina Diamandis.
For each of the campaign stars for SS19 and AW19 I devised a creative plan which tied into the overarching concept of “characterful style,” with all of the communications designed to reflect the individual style of each of the talent.