Olivia Foster
Director. Producer. Writer
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River Content Group - Superdrug Health Campaign 2019 - Director, Producer, Scriptwriter

I have worked with the River Content Group on a variety of projects as a director, producer and scriptwriter for their client Superdrug, devising creative concepts for social campaigns, script writing and directing video shoots.

For Superdrug’s 2019 Health Campaign I directed a series of videos featuring Love Island’s Dr Alex George, Sexpert Alix Fox and the TV Presenter Dr Pixie McKenna. They covered topics from meno-positivity, to solving the nation’s Tinder dilemmas.

For Superdrug’s 2019 Health Campaign I directed a series of videos featuring Love Island’s Dr Alex George, Sexpert Alix Fox and the TV Presenter Dr Pixie McKenna. They covered topics from meno-positivity, to solving the nation’s Tinder dilemmas.

These videos were shared on YouTube, Facebook and across Superdrug’s Instagram and Instagram TV channels. The Sexual Health Myths Decoded video watched over 25,000 times.

This campaign took a two-pronged approach to engaging Superdrug’s audience; firstly promoting Superdrug’s services, secondly engaging their Gen Z and millennial audience with fun, topical subjects.